Champion Breweries has unveiled three new products in a renewed strategy to take assume leadership in the beverage market.
The new products which were unveiled last weekend in Uyo include Champion Larger Beer with ginger extracts, Champ Malta with butter cookies and Cham Malta with Tiger nut.
Unveiling the products on Saturday, the Special Guest of Honour and former governor of Akwa Ibom State Obong Victor Attach lauded the capacity of the company to reposition by making steady progress over the years.
Attah who resuscitated the company state-owned Champion Breweries when he was the state governor which was moribund for years before it was commercialised urged Akwa people and Nigerians to adopt the brand as a household and official beverage.
“What brandy is to France, what whisky is to Scotland and what Guinness is to Dublin, Ireland should be what Champion Larger beer should be for Akwa Ibom State.
“Thus, Champion beer should take center stage in every function in Akwa Ibom State.
“I also want to recommend Champion Breweries products to be the official drink in Akwa Ibom State. It is my favourite drink and I also wish to appeal to every agency of government that needs beverages for ceremonies to prioritise Champion products”.
The Chairman, Board of Directors of Champion Breweries Plc, Dr Elijah Akpan said he was happy at the rapid progress made by the management of the company over the years adding that with the introduction of the new products, the champion brand will take over the beverage market.
Akpan explained that Champion Beer is already recognized worldwide as it emerged second-best taste beer at an international event and extended his sincere gratitude to the consumers and distributors across the country for their unparalleled support for the brand.
Addressing Distributors and customers, the General Manager of the company, Dr Inalegwu Adoga, stated that with the launching of the three new products, they are set to redefine the dynamics of alcoholic and non-alcoholic beverages in Nigeria.
“At Champion Breweries Plc., we consistently strive for excellence and innovation in all our processes. We believe that great achievements are born out of relentless efforts and a vision to create something extraordinary.
“Today, we are proud to unveil these three new products, each carefully crafted to cater to the diverse tastes and preferences of our cherished customers.
“As we celebrate this launch, it is important to acknowledge the tremendous effort put forth by our talented and dedicated employees. Their passion for excellence and unwavering commitment to quality has made these new products possible.”
He disclosed that the company’s achievements would be incomplete without the support and trust of its loyal customers and stakeholders.
“Your continued trust in Champion Breweries has been the driving force behind our pursuit of greatness. It is your belief in us that inspires us to continue innovating and extending our frontiers.
“In line with our commitment to corporate social responsibility, we recognize the importance of sustainability and environmental consciousness,” he stated.
He assured consumers that Champion Breweries Plc was committed to brewing a better future and the joy of true togetherness to inspire a better world for all and the generations to come adding that the company will continue to uphold its sterling values of passion for customers and consumers, show courage to dream and pioneer, care for people and planet as well as enjoyment of life.
“These are the values that have made us a symbol of excellence in the ever-dynamic market. We will remain steadfast in our drive for customer satisfaction, product innovation, and community development”.
The Manager, sales and marketing Mr Anthony Osagwu explained that the three new beverages were in response to the demands of customers and distributors who acknowledged that the company has done well over the years and needs expansion.
“For the first time in Nigeria and sub-Saharan Africa, we have Champion Larger beer with ginger, malts with tiger nuts and butter cookies. These are our winning brands and we don’t take your support for granted. Today, as you demanded, we have brewed them for the market”.
In a goodwill message, the Manufacturers Association of Nigeria (MAN) led by its chairman for Akwa Ibom and Cross River States, Mr Akin Oyediran eulogise the management of Champion on the latest milestone, describing them as good team players.
The Royal fathers of the host communities of Ibesikpo Asutan Local Government Area and Aka Offot Village in Uyo, His Royal Majesty, Edidem Clement Francis Ekpenyong and Eteidung Francis Morgan in their separate Goodwill messages expressed gratitude to the company for being a good neighbour by carrying out its corporate social responsibilities to the citizens especially those from its host communities.
While embracing the new products with joy the major distributors of the company who spoke at the event described their relationship with Champion Breweries Plc, as a win-win affair and thanked the company for expanding its market.
They promised to aggressively market the products to consumers and look forward to more rewarding partnership.
The unveiling of the new products was graced by captains of industries, heads of military and para-military outfits, top managers of banks, traditional rulers and royal fathers and the business community.